Creating Facebook Ads for Spotify playlists is among the best options for music promotion and becoming a playlist curator. Here are the following steps by which you can successfully create Facebook Ads:
In the Facebook Ads Manager, you need to choose if you want to use traffic or conversions. Traffic depends on your advertisement technique and the playlist you are advertising. But many artists prefer using conversions to get benefits in the long run.
You can name the ad category and set the end date for your advertisement. You can also keep the ads running continuously but setting an end date would help you analyze the impact ads bring to your playlist.
After setting the period, you can choose how much money you want to spend in running these ads. It is advisable to start with a small amount and then increase according to the traffic gained. If the ad doesn’t go well, you have to create a new one.
Create an audience for your ad. You can select different locations you want to target your music too. Some opt for countries like Taiwan, Indonesia, India because it is cheaper to advertise and get a lot of traffic in these countries. But along with this, the disadvantage of choosing the audience from these countries is that there will be relatively fewer Spotify premium listeners. It is better to get premium listeners because they are valued higher in different curator websites.
Next, the age bar for your ad has to be chosen. Facebook norms state that the users should be 18 years and above. So, you can go ahead with this age group.
After deciding the demographics, you need to figure out what kind of playlist you have. According to your convenience, you can choose the appropriate genre. These may include house music playlists, rock music, heavy metal playlists, pop music, electronic music, and other genres.
You can also narrow down the audience and select them by their interests, including Spotify playlists. It is pointless to display ads to those who don’t have a Spotify account.
Step 8: Always opt for manual placements rather than automatic placements. Putting ads on feed and stories can be beneficial for attracting active listeners.
After setting up the Facebook ads for Spotify playlists, initially, you might get only a few links clicks. This means that they will click on the ad and tap the play button but not necessarily listen to your music. But if you opt for conversions rather than traffic, you would be getting actual followers. While running conversion ads, people transform into followers. This is a great power of Facebook that it easily detects the people who will actually follow the ad displayed and the playlist.
Here you can watch my youtube video where I show you all these steps: